In a move described as a ‘rare misstep’, Apple has scrapped plans to run its iPad Pro ad on television and apologised for ‘missing the mark’ with the video.The tech giant apologised on Thursday after its advertisement for the latest iPad Pro sparked criticism online. The video features several musical instruments and other symbols of creativity being crushed before the iPad Pro is revealed.
Actor Hugh Grant noted that the ad showed ‘the destruction of the human experience courtesy of Silicon Valley.’Justine Bateman, filmmaker and actress, also weighed in, noting that tech and AI ‘means to destroy the arts and society in general.’This is not making things better. This is just making some people insanely wealthy, at the expense of all of us.
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