by showing an animation of musical instruments and other symbols of creativity being crushed, Ad Age magazine reported.
The advertisement titled “Crush” has over a million views on Apple’s YouTube channel and was shared by CEO Tim Cook on social media platform X. It shows a variety of creative tools and objects such as a camera, guitar, piano and paint being destroyed by an industrial crusher. Online commenters criticised the ad as insensitive and an unwelcome departure from the company’s historic positioning of its brand as nonconformist, human friendly and an antidote to a dystopian, colourless world.the ad showed “the destruction of the human experience courtesy of Silicon Valley”.
Apple Ipad Pro Ad
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