During a recent panel discussion hosted by World Wide Worx, experts said Amazon would grow South Africa’s e-commerce pie rather than split it.in the South African market, there has been speculation about how it would compete with local e-retailers, especially Takealot .
As of 2024, e-commerce only makes up 6.15% of all retail in the country and is valued at R71 billion. This is expected to grow to 10% by the end of 2025. Rademeyer believes Amazon can provide more conservative and sceptical shoppers with the confidence to shop online due to its legacy of trust and security.
Amazon will then compete within this enlarged market, according to Rademeyer, by utilising its membership loyalty system.
Source: News Formal (newsformal.com)
Amazon Prime Amazon Prime Day Andrea Rademeyer Ask Afrika Headline Online Shopping Takealot Enterprise
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