in the world has come to SA proves that there is still major growth in eCommerce in SA. If that wasn’t the case, they wouldn’t have come here. Discovery’s recent Spend Trend report backs up this sentiment, showing that growth in online shopping surpassed growth in brick-and-mortar sales last year.“We are excited to launch Amazon.co.za, along with thousands of independent sellers in South Africa.
With its wide product range and efficient delivery, Amazon’s arrival ignites a battle for market share, driving local e-commerce platforms to innovate and adapt. Previously, Naspers-owned Takealot dominated the market, commanding 48% of all online sales. Amazon’s entry sets the stage for a compelling rivalry, as Takealot views it as a testament to the attractiveness of South Africa’s e-commerce market. This is expected to fuel a battle for market share, pushing local players to innovate and adapt to maintain their positions.Interestingly, Amazon’s platform offers local sellers the chance to reach a wider audience.
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