Amazon’s presence at Cannes advertising event marks a step-change for the company

After a two-year hiatus, the advertising industry’s biggest conference has returned with a new heavyweight: Amazon.

In February, Amazon unveiled revenue from its ad business for the first time, revealing that it generated more than $31bn in net sales last year. That’s more than doubled since 2019, and places the company’s advertising business behind Alphabet and Meta Platforms . The event on the French Riviera marks a step-change for the company. Just five years ago, when Amazon’s ad business was still described as “nascent,” the company drew attention for renting a suite at the Carlton Hotel.

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