A game that’s standing up to underage drinking

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Statistics suggest that nearly half of South African high school students have consumed alcohol. Aware.org is now stepping up measures to eradicate underage drinking by taking the battle to the virtual realm with the launch of RoVille Rescue: The Lost Items.

'Underage drinking is a persistent challenge that demands innovative solutions,' said Mokebe Thulo, Head of Brand at AWARE.org. 'By launching RoVille Rescue, we're reaching out to young audiences right where they are. This initiative empowers them to make informed choices about alcohol consumption. Together, we can crush underage drinking and build a future free from its harmful effects.

“Join us in RoVille Rescue, a space where we cleverly demonstrate the potential consequences of underage drinking and spark positive discussions that mobilise young people to commit to the #NOtoU18 movement and help create safer virtual and real-world environments for adolescents,” highlights Thulo.

 

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