The 2024 SA Car of the Year winner has been announced. The BMW 7 Series took the title. The Suzuki Fronx and the BMW M2 secured the second and third spots respectively.
The 2024 competition saw 18 finalists carefully selected from an impressive pool of 80 qualifying vehicles, representing various fiercely contested categories. These included budget/compact, compact family, family, premium, adventure SUV, 4x4 double-cab, luxury and performance. With a greater representation of electric vehicles across the categories, the previous new energy category was dropped this year.
After the formal vehicle evaluation and jury scoring, Lightstone Auto, Coty’s competition partner, contributed data-driven insights and online market intelligence. This allows Coty to measure market relevance regarding volume and segment share objectively. This change has been particularly successful, resulting in recent winners ranging from an EV, two family crossovers, a 4x4 double-cab and, for 2024, a luxury sedan.
Mabuza explained that the Coty competition evaluates all entrants based on design, technology, engineering, powertrain performance, handling, ingenuity and safety. After the expert panel completes scoring, the automated insights provided by Lightstone Auto offer a data-driven perspective that transcends merely scoring the driving experience.
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