The ugly duckling turned saviour has evolved into regular and coupe shapes and has embraced electrification. Picture: SUPPLIED
This had to be avoided, as the company had not long since been looking into the abyss, with a loss of 240-million Deutschmarks reported for 1992. “At that stage, we envisioned the Porsche SUV as a high-performance offshoot of the Mercedes,” says Klaus-Gerhard Wolpert, the first vice-president for the Product Line Cayenne from 1998 to 2010, “with its own exterior design, a lot of M-Class technology, but engines and chassis components from us.”
“Porsche presented the concept to Volkswagen, and Piëch decided that they could also use a car like this,” explains Wolpert. “I instructed all my division managers to turn in their Porsche company cars. Instead, we purchased a number of different SUVs, such as the BMW X5, Ford Explorer, Jeep Grand Cherokee and Mercedes M-Class,” he says.
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