'Wise beyond their years' - How Gen Z is forcing businesses to be more 'human' again | Fin24

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Companies are facing a different breed of consumers they didn't see coming a mere three years ago.

Now,"humanising" their businesses will be a major factor in determining who will thrive and who might be forgotten in the next decade. webinar, no industry is immune to disruption as consumers' psyche and behaviours have been turned upside down after being confined to their homes during the pandemic.

Not only that - the next biggest group of consumers entering the workforce don't think like any other generation. These"wise" digital natives are frustrated as the biggest milestones in their young lives were disrupted by the pandemic. They are changing how companies should work, what investments should look like, and who can influence behaviours.Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month.

Source: News Formal (newsformal.com)

 

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