YouTube Beauty Guru James Charles on Launching His ‘Instant Influencer’ Reality Show and Coping During COVID-19

The show was shot in January — which means the “Instant Influencer” victor has already been anointed. “The winner we selected is incredibly talented,” Charles said, without spilling any more details. He added, “Part of being an influencer is keeping your mouth shut about an exciting announcement.”, the following episodes will be released weekly. Charles hosts and directed the series, and served as executive producer alongside his manager, Jake Walsh.

“It was exhausting… it was definitely a learning experience,” he said. “That said, it was by far the most fun I’ve ever had.” As a TV-style reality show, it naturally include “a little bit of drama,” Charles said, but overall he said his focus was to help the individual influencers hone their craft. During the COVID-19 quarantine, Charles has been able to work from his home studio — and in fact, he’s actually increased content production to two videos each week , a pace he hopes to continue over the next several months. Recent videos have featured makeovers of TikTok stars Charli D’Amelio and Addison Rae.

jamescharles Omg i love your smile it's so contagious it makes me want to smile and i only smile like three times a year

jamescharles You want to really influence some people and help hundreds of people become millionaires in minutes? I just sent $75 thru cashapp to: $mariahdilbeck98 She’s just some random person I saw. Saw her daughter and wanted to help🤗ask your followers to send her $1, $5 wutev...

jamescharles i want the new animal crossing so but but i don’t have the moneeey🥺 the quarantine is killin me

jamescharles I'm sure he's coping just fine. I'm more concerned with doctors, essential workers and people out of a job. But please, tell is more about James. /s

jamescharles Not me.

jamescharles

jamescharles He is a Q U E E N

jamescharles

jamescharles please help me feed my son. Me and my husband have a baby on the way and lost our income due to the virus. We are going without food so our son can eat and i dont know how we will pay electric or water this month. $lovehalzepop please help my family 🙏🙏🙏

jamescharles You're right Beauty Guru! He has done the best looks I've ever seen!

jamescharles It's been almost 2 years since I changed my profile pictures... time for a new era. 😌

jamescharles Join my zoom class right now! 🤩 meeting ID 719-591-9293

jamescharles Hi James Charles

jamescharles He’s coping from a mansion. He’s fine.

jamescharles no

jamescharles jamescharles You have a chode

jamescharles Press Press Press

jamescharles A true icon 😍😍😍

jamescharles jamescharles ❤️❤️❤️

jamescharles Wow he’s famous 😎

jamescharles yup

jamescharles omg

jamescharles Why is this nobody on the Variety page?

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