Yang Mi Takes Over Chateau de Vincennes and Chinese Social Media as Loewe’s Global Brand Ambassador

sent the brand trending on Chinese social media as she attended the spring 2024 women’s fashion show at Chateau de Vincennes on Friday morning.debut, Yang accessorized the sleek knit halterneck dress with a pair of glittery heels, an olive green quilted Goya Puffer handbag and a pair of color-matching sunglasses repurposed as a hair band, all by

Upon her arrival, she was warmly greeted by Loewe brand chief executive officer Pascale Lepoivre, and later by Michael Burke, strategic adviser to Bernard Arnault, chairman of LVMH Moët Hennessy Louis Vuitton. Post-show, Yang was also greeted by Sidney Toledano, chairman and CEO of the LVMH Fashion Group, where Loewe sits.

Asked what her plan is while she is in Paris, Yang said she is keen to explore what the local vintage stores have to offer. The star is known to mix rare vintage pieces with trendy items for her daily looks.

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