Pronounced"together," the company's name literally says"to get her," Chief Content Officer Jessica Robertson pointed out."It seems so simple and so obvious but also so powerful because that's what this brand is about," she told POPSUGAR."It's literally, fundamentally seeing a woman and her experience and appreciating it and elevating her voice and giving her a platform.
Robertson, formerly head of content over at The Players' Tribune, joined Togethxr as chief content officer in January 2020, but she'd been in contact with Morgan regarding the brand mission long before that. According to Robertson, the two-time Olympian who also competed instarted formulating an idea for the company around three years ago when comparing women's sports coverage to platforms like LeBron James's Uninterrupted and Derek Jeter's The Players' Tribune.
Bringing Olympic-gold-medal snowboarder Kim, basketball legend Bird, and Manuel, an Olympian with four medals in swimming, into the mix made sense because"they completely embody, I think, the attributes and the representation that we were going for," Robertson said."If we're going to reach the next generation of women, we want to make sure that all voices, all journeys, all experiences, all identities are reflected.
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