has earned even less at the worldwide box office. However, the lessons of its failure may be at least as instructive, especially as the demand for recognizable streaming content increases the desire to excessively monetize every remotely successful IP. The lesson ofis simple: Just because audiences liked your specific movies doesn’t mean they’ll flock to anything encased within the brand.
I’m inclined to believe Matthew Vaughn wanted to make an “original” World War I-set spy actioner and used the hook of aprequel/origin story as a commercial albi. Alas, its inevitable box office failure, and it’s not likewas racing to $300 million in non-Covid times, highlights the fact that not every hit movie is a viable franchise. Moreover, not every hit movie which spawns a successful direct sequel is a flexibly monetizable IP.
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