90.6% of Chinese gamers use the built-in voice chat function when playing a game, with 38.4% saying that they use it often. Globally, voice chat within video games has grown massively in popularity in recent years. People who use in-game voice chat play games not only more but also more often than those who do not. Developers and publishers need to give players the tools to communicate as naturally as possible. The most obvious way of doing this is by implementing voice chat into their games.
. 90.6% of consumers use the built-in voice chat function when playing a game, with 38.4% saying that they use the voice chat function often. When a title doesn’t have an in-game voice communication system in place, 73.7% of these players say they turn to a third-party service instead. While this growth was no doubt aided by people wanting to communicate and connect with people during the coronavirus pandemic lockdowns, as opposed to purely playing games, it does speak to the modern tendency to want to use voice chat to engage with people online. With online worlds becoming increasingly prevalent – and as talk of the metaverse builds – giving users the ability to communicate using voice chat is of utmost importance.
your game’s voice chat – or it being present, but implemented poorly – will likely result in frustration from users and has the potential to stop them from playing altogether.
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