“When you put constraints around a situation creativity actually goes up because you’re trying to innovate within a limited space,” says Joey Bergstein, CEO of Seventh Generation, a certified B Corp that makes nontoxic and low waste personal and home cleaning products.
The Leesa team’s mandates to perform, both for impact and the profitability required to support that impact, motivate everyone to step in as needed, regardless whether the need fits their role or job title. One employee was working to create a whole new client segment when Leesa’s retail channels dried up. Replogle had those connections from his time in the industry, and found himself at her service, making introductions to potential leads.
As one example, Gould of Ox Verte highlights the damaging expectation of free delivery created by Amazon and other investor-funded companies choosing to take losses to win market share. She pointed out, “the end of the line is always human, with a few drone exceptions. And there is there is never anything free about human labor, and it’s devaluing to say otherwise.
Women Connection to purpose drives greater discretionary effort from all parties in the company. There is an emotional connection greater than any monetary reward for delivering outcomes. LeadingThroughChange leadership
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