Why Is There a JetBlue Logo Plastered on the Stonewall Inn?

, kick-starting a larger fight for LGBTQ rights, and the work to end homophobia and transphobia still continues. Reclaim Pride, according to its mission statement, wants to bring that history of resistance back to the forefront, and fights back against “exploitation of our communities for profit and against corporate and state pinkwashing, as displayed in Pride celebrations worldwide, including the NYC Pride Parade.

The presence of a major airline’s branding on the iconic queer building feels about as odd as the possibility of a Domino’s Pizza Pride float, even if JetBlue might be a better corporate citizen. The airline donates to a range of LGBTQ nonprofits from the New York Gay Men’s Choir to the Association of LGBT Journalists, and has a decent reputation in terms of its relationship with queer employees and customers.

Of course, JetBlue could quietly donate without announcing it in a press release or getting its branding on Stonewall, but then it doesn’t gain any public goodwill or brand recognition out of the deal. This is partly why most companies only recently started affiliating themselves with Pride — in the ’80s or ’90s, bigotry against LGBTQ people was more the social norm, so making donations and sponsoring LGBTQ causes could hurt a brand’s image.

Corporate branding of community parks, buildings, events, and stadiums also erases the history of communities by erasing the names of previous significantly influential citizens. I hate it.

👀👀 Your move Stonewall I went there once and had a terrible time btw feel like they only care about the money tbh

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