Why Gen Z Style Is Saying, 'F*ck the Mall, Shop on Instagram' in 2019

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Time to delete all other shopping apps 🔥

, the social media #influence of Generation Z has revolutionized"content" as a marketing tool. I would know — my post-dot-com-bubble birth date means that my peers and I were essentially raised online. Our favorite celebrities were too, and now their style is more accessible than ever. Accounts likeThis new wave of fashion exposure has paved way forto gain traction at a previously unseen pace.

from the *it girls* of 2019, look no further. For those in the market for fashion that can't be found at the mall, here's a list of 23 brands that my generation is wearing.

 

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