Why Everybody's Betting Big on Rosalía, the Flamenco Star No One Saw Coming

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“I never think of music as, ‘Is this correct or incorrect?’ I always think, ‘Is this exciting or not?’ ” - rosaliavt on drawing from many musical traditions in her art. Read her cover story here:

was 16 years old, she lost her voice. She had been singing too much without proper technique, and she needed a vocal cord operation. “For a whole year, I was in rehabilitation, just listening to music,” she says. “I learned how to really listen.”

The experience was formative for an artist who has become an international superstar thanks in part to her attention to detail, from the intricate sounds of her genre-bending productions to every shot of her avant-garde videos. To this day, Rosalía always carries her “little pad” or her phone, writing down “everything I’m going to do, my ideas, the next step,” she explains. “The point is to connect with what made me go into this in the first place.

We’re chatting in early September over coffee and scrambled eggs at a suite in the trendy hotel EAST, Miami, where Rosalía speaks -- mostly in Spanish but with a smattering of English -- in a voice that speeds up when she’s excited but rarely rises above a murmur. Today, makeup-free and with her dark curly hair flowing loose over her shoulders, she looks much younger than her actual age, 27. Only her long nails, black and laced with glitter, give away the diva within.

Columbia, owned by Sony, doesn't disclose the terms of its deals with artists, but sources say the record company has invested in Rosalía as much as it would in any mainstream superstar -- a sum that industry sources say typically amounts to five to ten times as much as major record labels tend to invest in the acts they sign exclusively to their Latin labels or divisions.El Mal Querer

 

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