Whoops, Disney PR's First Omen campaign spooked someone so bad they called the cops

It’s hard to say, on reflection, whether scaring someone so badly that they call the cops counts as good PR for a horror movie, or bad. But it certainly happened recently, as THR notes that a recent mailer campaign for new 20th Century Pictures/ Disney horror flick The First Omen was so successful that a film blogger and political candidate thought she was being threatened with murder.

A separate letter sent along after the first explained that this was just a fun PR campaign, but the thing about sending that kind of info in a second letter is, well, it creates a gap where all you know is “Someone has decided to send me creepy drawn pictures of kids!” And if you’re also a Missouri-based politician running for the state’s House of Representatives on a pro-choice ticket, well… You can kind of imagine what happens next, yeah? Anyway, blogger and politician Amanda Taylor was...

They Fear Social Media Entertainment Culture Creepiness The Walt Disney Company It Marshall Weinbaum Amanda Taylor Feeling Emotions The First Omen The A.V. Club

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