Who Will Fill the Hole Left by Claire’s?

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Even though Claire’s is gone, getting your ears pierced is a still coming-of-age ritual, and a new Soho piercing studio would like to try to fill the gap

Photo: Courtesy of Studs When Anna Harman went to get a second piercing with her longtime friend Lisa Bubbers last year, she left her local tattoo parlor with a new hole in her ear, and an idea of how to fill one in the ear-piercing market.

Anna Harman and Lisa Bubbers. Photo: Courtesy of Studs “No one has updated this model in a long time” are magic words for anyone looking to start a business today, and both Harman and Bubbers happened to be working as hungry executives at different startups at the time — Harman at Jetblack, a personal-shopping service, and Bubbers at Homepolish, an interior-design company. “We know how to operate and build,” Bubbers said. “So once we knew what we wanted to do, we did it fast.

“We also wanted to keep it appropriate,” Harman added of the space. “You’re basically having a small medical procedure done.” A bowl of rainbow lollipops, like those you might find at a pediatrician’s office, are strategically placed in the waiting room. Clinical-looking piercing booths are located in the back, so you feel just as taken care of, germs-wise, as you would at a tattoo parlor, but less intimidated. You can cry all you want, and no one will notice.

 

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Stupid and tasteless hed.

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