Whimsical, eccentric art is a serious part of the Coachella experience

There’s no predicting how anyone might react to a huge piece of art, and right now a young man in khaki shorts is losing all composure on the top level of the Spectra tower at the Coachella Valley Music and Arts Festival in Indio. He’s pacing, stomping, shouting, ecstatic.

“As the scale of the site has grown, we’ve increased the scale of the art as well,” says Coachella’s art director, Paul Clemente, who has been involved with artwork at the festival for most of its two decades, beginning as a volunteer before becoming its main curator in 2007. “We’re really looking for exciting artists that we want to be in the trenches with for a year and be an enjoyable experience.

After a monthlong construction in 2018, Spectra was left standing on the fields of Empire Polo Club. “So the rest of the year you have horses out there and this big structure sat in the middle,” says O’Mahony. It will remain standing at least until the 2020 edition. “For years, the local Burning Man scene was a big part of it,” adds Shearn. “Paul Clemente was one of us and it was easy for him to meet and understand us. As the festival grew, they’ve been able to go international, which is wonderful.”In 2014, Poetic Kinetics brought to Coachella the iconic “Escape Velocity,” a giant white-suited astronaut that became the most photographed subject at that year’s festival.

The original spaceman was purchased by the Science Museum of Minnesota, where it currently fills a large room. Coachella has already purchased “Overview Effect” outright, on top of already offering artists “the best budget around,” says Shearn.

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