From concept art to your collection: How Funko Pops are made

div > div.group > p:first-child"> In fact, CEO Brian Mariotti balks at calling the brand one. Instead, he views his business as one that trades in pop culture, offering stylized figurines and apparel of famous characters from movies, television, music and more to passionate consumers.

Funko sells its products through a number of different retailers, often providing specific retailers with exclusive collectibles that can only be purchased with that company. Those exclusives help drive up demand and sales. "Maul is a no-brainer," O'Brien said."He's a home run. He's a softball. You know people are going to love Maul. But, that doesn't mean we slack on it. We can't just bust out any old Maul. It's actually a greater responsibility when you know this guy is beloved."

The process from concept drawing to final product takes an average of six to nine months, he said. During the concept drawing phase, once the artist feels like they have captured the spirit of the character, they will move on to the sculpt phase. This is done digitally. The Pops that have two figures in them, particularly with one figure on top of another, can be tricky for the design team, especially when it comes to proportions.

Source: Entertainment Trends (entertainmenttrends.net)

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