What Hip-Hop Can Teach Us About The Impact Of AI On Creativity

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At the Cannes Lions International Festival of Creativity, there was sure to be some utterance of the phrase AI in a keynote speech, on a panel, or in discussion over rosé.

The opposition was unyielding. Even with the introduction of new musical elements like drum machines and melodic scratches, hip-hop as an art form faced decades of criticism and resistance before it was embraced by the industry. The parallels to generative AI are evident.

AI works similarly, not only through the technology itself but also through the incorporation of new ideas by the user. Would anyone ever argue that Q-Tip, Dr. Dre, or Jay Dilla were not creatives because of their reliance on sampling for the construction of their works? Of course not, that would be preposterous. Similarly, how can we question the merits of works that have been assisted—not fully constructed—by generative AI?...

Hip-hop music provides such a useful case study for this examination because not only are there parallels between hip-hop and AI from a creative perspective, but hip-hop also addresses the regulatory implication of the technology as well. As hip-hop ascended,. These original creators were cited in the new works and compensated for their contribution to it. It took time for sample clearances—and the methodologies necessary to acquire them—to become commonplace, but they did.

 

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