was likely a casualty of larger mismanagement issues that have been plaguing the company for years. Disney CEO Bob Iger has been famously upbeat about the metaverse and the potential of using new technologies to tell stories.
In 2021, Fox Entertainment, best known as the home of The Simpsons, pumped $100 million into its Blockchain Creative Labs, to create, manage and sell NFTs and other digital assets tied to new and existing shows and other content. ViacomCBS and Lionsgate, among others, have also inked deals in recent years with NFT platforms, and agency powerhouse UTA – Harrison Ford’s representatives – added Larva Labs, the creator of Crypto Punks, to its roster of clients in 2021.
in April. “However, it's important to note that Hollywood has only begun to explore the potential of blockchain technology and Web3, indicating that there may be much more to come for the industry.
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