The Impossible Burger is at the forefront of the meat-alternative craze.
It's all part of a grand vision that Impossible Foods founder and CEO Pat Brown had when he started the company in 2011. Brown, a chemist and environmentalist, set out to get people to eat less meat without sacrificing taste or nutrition — and all for the sake of. Brown decided to have the first product be a plant-based ground beef, recognizing cattle has the largest negative impact on the environment.
"We're also working at developing the scalability to produce whole cuts," Brown said."Steak and pork chops and stuff like that."Melia Robinson
PMInstitute Nah, I'll stick to the real thing
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