Vuitton transforms Paris with a playful spectacle of color, stars and history

Models wear creations for the Louis Vuitton Spring/Summer 2024 womenswear fashion collection presented Monday, Oct. 2, 2023 in Paris. It was more than just another fashion show in the City of Lights. Louis Vuitton’s latest extravaganza on Paris’ most famous street, the avenue des Champs-Elysées, transformed an iconic 19th-century Art Nouveau space into an evolving artwork.

The ’70s too had their moment. Striped shirts with open cuffs, reminiscent of this era, fused the delicate and free-spirited vibe against the hard, resolute feel of a box camera styled as a necklace. This distinct contrast — the soft meets the hard — exemplified Ghesquière’s talent for marrying contrasts.

The makeshift stalls were far from ordinary. One, a nod to her late mother, famed vegan advocate Linda McCartney, presented vegan marvels. Another proudly showcased the real seaweed – yes, seaweed – that went into crafting a striking 70s macrame dress. Inspired by her parents’ touring days, vintage Wings merch graphics found their way onto organic T-shirts. Guests basked in the October sun, sipping in the atmosphere as much as they did the sights.

Drawing inspiration from a personal vault, she said, “A lot of it was, I was looking at my mom and dad’s wardrobe.” This deep dive into her familial past wasn’t just a nostalgia trip. “Now my daughter steals from me,” McCartney noticed, highlighting the cyclical nature of fashion and how traditions ripple through generations.

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