Jean Arnault Has New Goals for Louis Vuitton Watches. Profit Isn’t One of Them.

  • 📰 WSJ
  • ⏱ Reading Time:
  • 21 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 63%

United States Headlines News

United States Latest News,United States Headlines

The youngest son of Bernard Arnault is taking a risk at the LVMH brand: Making a more expensive product—and making it harder to find.

“We’re not going to make a ton of money with this. It’s not going to be highly profitable at all, but it’s really about making sure that we switch the message,” says Jean Arnault of the brand’s new strategy.

Jean Arnault was standing in a gilded, mirrored room of Paris’s Musée d’Orsay showing off Louis Vuitton’s newest watch model to a clutch of experts one July morning. The thin unisex watch, named the Tambour, is available in finishes including stainless steel, yellow gold and rose gold, he explains, and was the result of almost two years of work.This copy is for your personal, non-commercial use only.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 98. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Deal targeted by probe involving LVMH's Arnault was legalDeal targeted by probe involving LVMH's Arnault was legal - lawyer
Source: Investingcom - 🏆 450. / 53 Read more »

Deal targeted by probe involving LVMH's Arnault was legal, lawyer saysA financial transaction under investigation in France involving LVMH owner Bernard Arnault was carried out in full respect of the law, his lawyer said on Saturday.
Source: Reuters - 🏆 2. / 97 Read more »

New York City, New Jersey brought to a standstill by flash floodingA coastal storm unleashed more than 8 inches of rain in parts of New York City, stranding vehicles, closing roads and causing travel delays as record amounts of rain fell.
Source: breakingweather - 🏆 497. / 51 Read more »

New Godzilla x Kong: The New Empire Poster Features a Kaiju Team-UpThe ruler of Skull Island and the King of the Monsters are back-to-back in this new poster.
Source: ComicBook - 🏆 65. / 68 Read more »

New York City's heavy rain is 'new normal' due to climate change, governor saysTorrential downpours after a week of mostly steady rainfall that brought flash flooding to New York City on Friday was an impact of climate change and likely reflects a 'new normal,' New York Governor Kathy Hochul said on Saturday.
Source: Reuters - 🏆 2. / 97 Read more »

New York Got Game: Previewing a new show all about basketball in the Big AppleAll Hoops, all Big Apple! New York Got Game is a brand new show from Dexter Henry featuring all things basketball in the big city from Rucker Park to Madison Square Garden. Catch new episodes every…
Source: nypost - 🏆 91. / 67 Read more »