Visionary Chef Reinvents Korean Cuisine

: skeptical investors, sky-high city rents, customers with no knowledge of Korean flavors and textures.“If you have a strong belief in what you are doing and what makes you unique, it’s worth taking the risk,” Park said. “It has stress, but I’m very confident about New York dining. People are always looking for something new.”Park, who’s now 34, began his New York career at Jungsik, the pioneering Michelin-starred Korean restaurant.

After deciding that Korean food was his true calling, Park returned to Seoul in 2010 to work at the original Jungsik, a cutting-edge restaurant that was combining Korean fare with a Western fine-dining style and global techniques. He quickly rose through the ranks to become the head chef, and in 2011 moved to New York to open a branch in Tribeca.

Atoboy’s three-course menu centers around elevated versions of banchan, the snacks that often made up Park’s childhood meals and are usually given out for free in Korean restaurants. The moderate pricing — it is now $46 for three plates — brought in waves of adventurous food-lovers.Atomix opened last year in a townhouse renovated by Korean architects. Its staff wears uniforms made by Korean designers. Customers sit at a black, U-shaped counter and use Korean-made chopsticks.

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