A new study from Visa indicates that, while brick-and-mortar shopping will still be important during the holiday shopping period, digital efforts will be critical for the season and beyond.
“Since the onset of the pandemic, the massive shift to digital has shown us that online experiences are here to stay and will only continue to accelerate,” Kevin Phalen, Visa’s global head of business solutions, told WWD, pointing out that half of consumers plan to shop online this year. “So it is important that small businesses move online, enable e-commerce to connect and engage with consumers now and beyond the holidays,” he said.
As for where they shop, supporting neighborhood merchants has become a major movement for Americans, with 60 percent planning to dedicate at least half or more of their holiday spending to local stores. Globally, just 24 percent expressed the same sentiment, and more than one-third, at 36 percent, plan on a split between local shops and large retailers.
Contactless payments, a trend already alight due to healthy safety fears, will also loom large during the holidays.
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