Victoria's Secret is overhauling its image. Is it enough to regain relevance?

"Especially over the last five years, public criticism of Victoria's Secret's narrow and exclusive beauty ideals has been building and its sales started to decline," said Chantal Fernandez, a senior correspondent at trade publication The Business of Fashion, over email."The rebrand announced this week is the first real significant indication of how VS is trying to move its marketing forward.

Younger models like Karlie Kloss and Doutzen Kroes later took up the Angel wings, but as women's apparel began trending toward more diverse body types and identities, Victoria's Secret appeared slow to follow. Models including Karlie Kloss, Adriana Lima, Doutzen Kroes and Candice Swanepoel have defined the "Angel" era of Victoria's Secret.In 2018, Ed Razek, the chief marketing officer for L Brands, faced backlash for a Vogue interview in whichhe didn't think the brand's annual show, which debuted in 1995, should include"transsexuals" -- an outdated term deemed offensive by many in the LGBT community. That year's show turned out to be the last, only drawing 3.

has anyone noticed that these angels are all dressed with bras at least 2 cup sizes too small? cakes on a plate!

Real women hate Victoria’s Secret with good reason.

Can we just put it out there....Victoria Secret models are beautiful, and that’s why they are popular. I’m a everyday married woman who wants that little bit of glamour....you loose that you loose your customers

Can't wait to see Megan Rapinoe in Victoria Secret lingerie 😍

We don't need to prop up this anti-AAPI bigot

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Yeah. Let’s get rid of every bit of fantasy in favour of brutal real ness.

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VS Collective: Victoria’s Secret Retires Angels, Brings on Megan RapinoeVictoria's Secret announced on June 16 it was retiring the Angels and replacing them with the 'VS Collective' including Priyanka Chopra and Megan Rapinoe. What are all these poor women gonna do now? Being sexy and beautiful is a curse in a woke society VictoriasSecret Priyankaaaaaa🔥
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Victoria's Secret says goodbye to Angels in attempt to redefine 'sexy'Lingerie company Victoria's Secret will do away with their Angel models and replace them with high-profile women known for their accomplishments rather than their figures like Priyanka Chopra Jonas and Megan Rapinoe. the new sexy will not be sexy Who shops there anymore? Lemme guess… men? Basically Non-beautiful women I’m assuming 🙄
Source: FoxNews - 🏆 9. / 87 Read more »

Victoria's Secret Officially Abandons Angels as Part of Major Re-BrandThe lingerie company is swapping Fantasy Bras, bedazzled wings and bombshell aesthetics for the 'VS Collective,' a group of seven famous, successful women — not all of whom are models. 💯🌈💯🌈💯🌈💯👍🏻🤗 Since former CEO Wexner’s relationship with Epstein became public, the whole Angel thing gives me the creeps. Victoria Secret needs to go under. Their history of hating women will not be fixed by a rebrand. I have never and will never support them.
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Victoria's Secret Finally Reveals Victoria's Secret: Its Regressive Marketing SucksMaybe next, executives will discover their crappy, exclusionary business model!
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Top stories this PM: Biden to spend $3.2B on COVID drugs; Victoria's Secret ditches scantily dressed AngelsBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. Very interesting headline pairing 'Scantily dressed angels' haha - IT'S A LINGERIE COMPANY haha Quite awaking News indeed!
Source: BusinessInsider - 🏆 729. / 51 Read more »