Fashion, Megan Rapinoe And Priyanka Chopra Join Forces With Victoria's Secret Amid Rebranding Efforts - Cnn

Fashion, Megan Rapinoe And Priyanka Chopra Join Forces With Victoria's Secret Amid Rebranding Efforts - Cnn

Victoria's Secret is overhauling its image. Is it enough to regain relevance?

It's out with the 'Angels' and in with the VS Collective, as the lingerie label turns to soccer star Megan Rapinoe and actress Priyanka Chopra Jonas in a major rebranding effort.

6/18/2021 11:45:00 AM

Less than two years after Victoria's Secret pulled the plug on its star-studded annual fashion show, known for runway looks that combined strappy lingerie with enormous wings, the brand is retiring its supermodel 'Angels' for good.

It's out with the 'Angels' and in with the VS Collective, as the lingerie label turns to soccer star Megan Rapinoe and actress Priyanka Chopra Jonas in a major rebranding effort.

earlier this year."Especially over the last five years, public criticism of Victoria's Secret's narrow and exclusive beauty ideals has been building and its sales started to decline," said Chantal Fernandez, a senior correspondent at trade publication The Business of Fashion, over email."The rebrand announced this week is the first real significant indication of how VS is trying to move its marketing forward."

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Three years after ad controversy, D&G is still struggling to win back ChinaThe rise and fallThe intimate apparel brand, founded in 1977, helped shape what was considered sexy in the late 1990s and early '00s, with supermodels like Adriana Lima, Tyra Banks and Gisele Bundchen pictured smoldering in its home catalog of bras, bikinis, business casual looks and loungewear.

Younger models like Karlie Kloss and Doutzen Kroes later took up the Angel wings, but as women's apparel began trending toward more diverse body types and identities, Victoria's Secret appeared slow to follow.Models including Karlie Kloss, Adriana Lima, Doutzen Kroes and Candice Swanepoel have defined the "Angel" era of Victoria's Secret.

Credit:Jamie McCarthy/Getty ImagesIn 2018, Ed Razek, the chief marketing officer for L Brands, faced backlash for a Vogue interview in whichhe statedhe didn't think the brand's annual show, which debuted in 1995, should include"transsexuals" -- an outdated term deemed offensive by many in the LGBT community. That year's show turned out to be the last, only drawing 3.3 million viewers compared to 9.7 million in 2013.

Read more: CNN »

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has anyone noticed that these angels are all dressed with bras at least 2 cup sizes too small? cakes on a plate! Real women hate Victoria’s Secret with good reason. Can we just put it out there....Victoria Secret models are beautiful, and that’s why they are popular. I’m a everyday married woman who wants that little bit of loose that you loose your customers

Can't wait to see Megan Rapinoe in Victoria Secret lingerie 😍 We don't need to prop up this anti-AAPI bigot Residents from Kale staged strike against military dictatorship on the afternoon of June 17. WhatsHappeningInMyanmar June17Coup Yeah. Let’s get rid of every bit of fantasy in favour of brutal real ness.

Victoria's Secret Angels Are No More As The Brand Attempts To Overhaul Its ImageThe VS Collective, including advisers like Priyanka Chopra and Megan Rapinoe, is the new face of the brand — and it's already getting criticism from many... If we wanted 'hard' tails we wouldn't even go into a Victoria's Secret store. I don't think their sales will last long. What an awful decision Maybe they need to start making quality products.

VS Collective: Victoria’s Secret Retires Angels, Brings on Megan RapinoeVictoria's Secret announced on June 16 it was retiring the Angels and replacing them with the 'VS Collective' including Priyanka Chopra and Megan Rapinoe. What are all these poor women gonna do now? Being sexy and beautiful is a curse in a woke society VictoriasSecret Priyankaaaaaa🔥

Victoria's Secret says goodbye to Angels in attempt to redefine 'sexy'Lingerie company Victoria's Secret will do away with their Angel models and replace them with high-profile women known for their accomplishments rather than their figures like Priyanka Chopra Jonas and Megan Rapinoe. the new sexy will not be sexy Who shops there anymore? Lemme guess… men? Basically Non-beautiful women I’m assuming 🙄

Victoria's Secret Officially Abandons Angels as Part of Major Re-BrandThe lingerie company is swapping Fantasy Bras, bedazzled wings and bombshell aesthetics for the 'VS Collective,' a group of seven famous, successful women — not all of whom are models. 💯🌈💯🌈💯🌈💯👍🏻🤗 Since former CEO Wexner’s relationship with Epstein became public, the whole Angel thing gives me the creeps. Victoria Secret needs to go under. Their history of hating women will not be fixed by a rebrand. I have never and will never support them.

Victoria's Secret Finally Reveals Victoria's Secret: Its Regressive Marketing SucksMaybe next, executives will discover their crappy, exclusionary business model!

Top stories this PM: Biden to spend $3.2B on COVID drugs; Victoria's Secret ditches scantily dressed AngelsBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. Very interesting headline pairing 'Scantily dressed angels' haha - IT'S A LINGERIE COMPANY haha Quite awaking News indeed!