Verizon is the latest company to pause its advertising on Facebook as the social media giant faces intense pressure to act against hate speech and stop disseminating untrue information.
The shift comes as advertisers are looking carefully at social media platforms and how their ad dollars are spent as the volume of political advertising grows and the media focuses more closely on the activities of white supremacist groups. Many corporations have stated their support for the Black Lives Matter movement and are now under scrutiny to walk the walk and stop putting their ad dollars on a platform where hate proliferates under the banner of free speech.
“Every day, we see ads from companies placed adjacent to hateful content, occupying the same space as extremist recruitment groups and harmful disinformation campaigns,” the letter says. “Your ad buying dollars are being used by the platform to increase its dominance in the industry at the expense of vulnerable and marginalized communities who are often targets of hate groups on Facebook.”
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