Verizon, AT&T, and T-Mobile’s ‘unlimited’ plans just got a $10M slap on the wrist

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Verizon, AT&T, and T-Mobile must pay a $10.22 million fine as part of a settlement reached over the deceptive advertising of “unlimited” data plans.

Verizon, AT&T, and T-Mobile will pay a combined $10.22 million to a group of states to settle claims that the carriers lied to customers about their “unlimited” plans and “free” phone offers. The settlement, which follows an investigation from a coalition of 50 attorneys general, requires the three companies to make their advertisements more transparent.

The carriers must also disclose the requirements customers must meet to receive “free” phone offers, along with any hidden fees. “AT&T, Verizon, and T-Mobile lied to millions of consumers, making false promises of free phones and ‘unlimited’ data plans that were simply untrue,” New York Attorney General Letitia James says in a statement. “Big companies are not excused from following the law and cannot trick consumers into paying for services they will never receive.

 

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