PARIS — Vacheron Constantin has planted its flag in the heart of Manhattan, choosing New York — and the American market — for its largest store.
The executive described the label’s ambition to offer watch lovers — not only clients of the brand — a full experience. The store stretches over two floors, with 4,500 square feet of space, on 57th Street between Park and Madison Avenues. The house is also celebrating the centenary of its American 1921 watch by offering a reproduction of the original timepiece.Alexander Schmiedt is the incoming president of Vacheron Constantin’s North American operations Courtesy of Vacheron Constantin
Plans are to bring people to the New York store from other parts of the country — and even the world.Anchoring the store with local ties, artwork inspired by the kinetic cityscape sculpture “Metropolis II” by artist Chris Burden — in collaboration with his estate — will be on show.
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