Two LA Businesses Tried To Honor Selena With A Beer. They Got A 'Cease And Desist' Letter From Selena's Family

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Chicano Lifestyle Boutique,Como La Flor,Hibiscus Guava Pale Ale

Rene Lynch has worked in L.A. covering a wide range of subjects. She's a former writer and editor with the L.A. Times Saturday section where she also edited the weekly L.A. Affairs column.

Two LA Businesses Tried To Honor Selena With A Beer. They Got A 'Cease And Desist' Letter From Selena 's FamilyIn these challenging times, the need for reliable local reporting has never been greater. Put a value on the impact of our year-round coverage. Help us continue to highlight LA stories, hold the powerful accountable, and amplify community voices. Your support keeps our reporting free for all to use. Stand with us today.

This year, Reyes and her friend Ruelas decided to collaborate on a beer honoring the late singer and timed its release to hit the market in advance of Selena birthday. About 1,000 cans were made of the hibiscus-and-guava pale ale, said Ruelas, and quickly sold out. He was considering making more of the beer before the letter arrived.Selena’s father and her estate have sued many times over the years to protect the singer’s image and likeness. Last year, a cruise lineNeither Ruelas nor Reyes believe the beer crossed over into copyright or trademark infringement.

And that was by careful design. Reyes said she also received a cease and desist letter years ago when her husband designed a sweatshirt that had an image on it that artistically echoedThe beer and sweatshirt were humble tokens of love and admiration for an icon who empowered women, Latinos, and people of color to realize that they mattered, Reyes said.

Chicano Lifestyle Boutique Como La Flor Hibiscus Guava Pale Ale Mi Vida Noelle Reyes Pico Rivera Brewery Queen Of Tejano Music Selena Tomo La Flor

 

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