Two Ad Characters. Five Shows. One Day. No Sweat For Old Spice (Well, Maybe a Little)

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Rather than cutting away to commercials for deodorant and body wash, some of TV’s most popular programs on Thursday will try to make them seem part of the show. To help draw attention to a new camp…

Rather than cutting away to commercials for deodorant and body wash, some of TV’s most popular programs on Thursday will try to make them seem part of the show. To help draw attention to a new campaign for its Old Spice body wash, Procter & Gamble has negotiated with three different media companies for placement [...]SPOILER ALERT: Do not read if you have not yet watched “A Hell of a Week: Part One,” the 11th episode of the fourth season of “This Is Us.

Netflix plans to keep revving up its movie slate in the coming year, although the volume of new releases will grow at a steadier pace following the ramp-up of the past 18 months, Netflix executives told investors Tuesday in discussing the company’s Q4 2019 earnings. Ted Sarandos, Netflix’s chief content officer, and Netflix chief Reed [...

 

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