Twitter is reportedly struggling to break even as advertisers continue to flee | Engadget

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Twitter is reportedly struggling to break even as advertisers continue to flee

. Despite that, Twitter is still attracting and retaining media deals because it’s too lucrative for them to give it up.

Although Musk plans to diversify Twitter away from advertising, the company will likely struggle to break even this year. Since Twitter generated $1.2 billion in the first quarter of 2022, running 40 percent below that would mean it’s bringing in around $8 million daily . Getting in the black this year will depend on the company’s ability to generate $3 billion in revenue while paying $1.5 billion in annual interest from the debt Musk raised for the purchase.

The ad troubles could lead to more cost-cutting. Some big advertisers are reportedly unhappy with Musk’s approach to contact moderation, including

Source: News Formal (newsformal.com)

 

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Everything is in a downward spiral, would make sense advertising revenue to follow - Everywhere, not just Twitter. But let’s not let reality get in the way of a good story.

Those $8 from the Musk boys fanclub isn't helping?

Who would imagine that with a leadership from a unique genious? 💀

Let me guess. These posts are coming from Davos this week and in line with the WEF. Nice try losers. Twitter lost a shit ton before purchase. Advertising are resigning up. Moving to a ad model with revenue for users like YouTube.

They'll b back

Reports of Twitter's demise have been greatly exaggerated Dozens of media companies set 2023 content deals with Twitter via axios ElonMusk business marketing advertising sponsorship socialmedia

This is false info. Not true

Fake news. A bunch of advertisers reup'd with Twitter.

So…Elon lied? Shocker.

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