'Trolls World Tour' is a digital success, but it doesn't spell the end of movie theaters

New York Universal's strategy to bypass theaters and release"Trolls World Tour" on demand has been a rousing success, but that doesn't mean movie theaters are going to disappear entirely.

The sequel to the animated film has earned nearly $100 million in rental fees domestically for the studio since it was released digitally on April 10, the same day it was set to be released in theaters, a person familiar with the matter confirmed to CNN Business. Studios and movie theaters share about 50% of a film's box office grosses, but studios get a bigger slice of the digital pie, bringing in around 80% of sales.

Source: Entertainment Trends (entertainmenttrends.net)

They will become “Cinema Houses” where quality domestic and foreign films will be shown to decent, attentive audiences. Oh to live in an intellectual society once again!!!

Good film

Bring back drive in theaters.

Theaters are not what they were. Got my own at home. Wonder to me they're still around. Kind of like why Trumpkin.

This is a perfect storm of circumstances with the perfect movie released as parents are itching for content to entertain their kids.

I love going to see movies in the theatre. Hope they don't disappear.

Frank's strategy of bypassing normal behavior and compulsively eating stale doughnuts, swilling margaritas, taking naps, and binge-watching old movies on TCMParty sessions does not mean that restaurants, Jamba Juice, gyms, and movie theaters are gone for good.

SICK of hearing about trolls.

People will always like the experience of going to see a movie with others, theaters are already adapting and making seats more comfortable, and making films more interactive as well with their MX4D screens, so theaters will no doubt be around for quite awhile.

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Trolls World Tour Earns Close to $100 Million in First 3 Weeks of Rentals, Says UniversalTrolls World Tour premiered on all major on-demand platforms on April 10
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AMC Theatres says it won't screen Universal films in wake of 'Trolls World Tour' commentsAMC Theatres' CEO announced that the theater chain will no longer screen Universal's movies, after CEO Jeff Shell's comments regarding the VOD success of 'Trolls World Tour.' ......
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Theater Owners Decry Universal's 'Trolls World Tour' On-Demand SignificanceThe National Association of Theater Owners says that while Universal may be pleased with the premium VOD results for TrollsWorldTour, this outcome should not be interpreted as a sign of a “new normal” for Hollywood It should probably be the 'new normal.' Come on why the hell not! I like the option! Y’all hermits lol
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