Oura, the company that makes the Oura Ring, has struck a partnership with luxury fashion brand Gucci to create a special version of its wearable health tracker. It adds the existing technology inside the Oura Ring to a new, instantly recognizable Gucci design, giving those interested in the wearable a new look to choose, provided they have the budget to do so.
Gucci has taken this technology and wrapped it inside a new design. It’s made from PVD-coated titanium and adorned by the iconic Gucci G logo, outlined with 18-carat gold, and completed with a braided torchon-style motif, again in gold, around the edge. Weight hasn’t been increased and it tips the scales at 4 grams, matching the lightest existing Oura Ring.
Adding a new design definitely helps increase the appeal of the Oura Ring, but when that new design comes from a luxury brand like Gucci, a similarly luxurious price should also be expected. Sure enough, the Gucci x Oura smart ring costs $950 or 950 euros. It’s a considerable step up over the $299 cost of the silver or black non-Gucci versions, and still more than double the price of the $399 gold and Stealth versions.
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