could certainly signal such change. The Parisian label announced today it has partnered with UK network Channel to create a new short form drama series, which is being billed as the first time a fashion house has partnered with a major TV broadcaster.
Yep, unlike brands who loan out clothes and accessories to costume designers hoping they'll be worn on their shows , Balmain is cutting out the middleman entirely and is the sole brand featured in this new series; the cast will only wear looks from Balmain's Fall 2021 collection.called FRACTURE," wrote Balmain's Olivier Rousteing on Instagram."New exciting project and so glad to go beyond Fashion and starting to work in a new world for me.
Balmain “Unlike brands who loan out clothes and accessories to costume designers hoping they'll be worn on their shows, Balmain is cutting out the middleman entirely and is the sole brand featured in this new series; the cast will only wear looks from Balmain's Fall 2021 collection.” 👏🏽
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