Created by Rousteing and his creative team at Balmain in partnership with Channel 4, the series will also serve as the debut of the brand’s Fall 2021 collection in lieu of a traditional seasonal campaign. It will launch globally on Sept. 2 at fractureseries.com.
Shot over a period of seven days between L.A. and Mexico in May, the highly stylized, five-part series “Fracture” centers on the Balmain-clad songwriter Mya , who tackles creative and family issues with the help of her equally fashionable sibling Ari , friend Edie and poet Noa — all against the backdrop of the rundown Le Rêve Motel on the outskirts of L.A.
Rousteing was committed to “an inclusive cast that reflected our world’s actual, real beauty,” finding his lead in Stark. “I was drawn to ‘Fracture’ because it was a combination of my first two loves: music and design, as well as acting which I’ve not gotten to explore that much but felt like a challenge I wanted to take on,” says the singer-songwriter, who also penned original music for the series. “The whole cast really connected, so it was such a surreal and special experience.
Source: Entertainment Trends (entertainmenttrends.net)
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