Time's Up CEO Tina Tchen, Bad Robot Co-CEO Katie McGrath Talk Empirical, Ethical Case for Equity

Tina Tchen has only been Time's Up's new president and CEO for four days, but she's already thinking about the organization's long game.

Appearing alongside the co-CEO of J.J. Abrams' Bad Robot and early Time's Up organizer Katie McGrath, Tchen began to lay out how the organization already has and will continue to fight around that hurdle to create institutional and cultural change. That work has started with building a stronger organizational structure within the advocacy nonprofit.

While Time's Up may be better known for its connection to the entertainment industry, both women addressed how the organization's broader agenda centers on issues and policies beyond those faced by actresses in Hollywood — including the experiences of women in advertising, healthcare, fast food, farming and at start-ups. Helping women across these industries, especially those who are less likely or safe to organize, has resulted in several initiatives.

In entertainment specifically, Time's Up's work has trickled into the creative process both in terms of the narratives and who's making them. McGrath referenced Shonda Rhimes' work with her Shondaland series, as well as Apple TV+'s, as examples of how Hollywood can tackle on-screen the same issues Time's Up is addressing off-screen. But it's not just the stories that have to change, the Bad Robot co-CEO said. It's also who the storytellers and gatekeepers are.

"For me, the most important work has had almost less to do with gender and more to do with race," McGrath told the panel audience. "I think that this movement actually can only be led by women of color. White women have to be a part of it for sure, but it can only really truly be led [by women of color] because [white women] don't have the same muscles. We don't have the same insights.

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