TikTok took another step toward becoming a major shopping destination for Gen Z consumers on Tuesday when it revealed a global partnership with e-commerce platform Shopify.
Merchants can also conduct ad-targeting and get performance metrics, as well as more easily make use of the TikTok Ads pixel. The tool, which can track customer conversions, was already available, but instead of requiring coding skills, it’s now available as a quick, one-click installation affair. As places where people gather, it only makes sense to put retail front-and-center there. The concept has paved the way for features like shoppable business profiles, connected product catalogues and transaction tools. Meanwhile, the emergence of livestream shopping as a force in retail has driven more e-commerce attention on video.
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