Shopify to partner with TikTok in bid to woo more merchants to site

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Canadian e-commerce company Shopify said on Tuesday it will partner with TikTok to help its one million-plus merchants more easily advertise their products on the video-sharing app, as it looks to grow its customer base.

The link-up with Shopify, which provides an e-commerce platform and distribution services to mostly small and medium-sized businesses, comes as a proposal for Walmart Inc to buy a stake in the Chinese-owned firm is stuck in limbo.

All transactions will happen via Shopify’s site, helping the Toronto-based firm drive sales online, while the two companies “will also collaborate to test new commerce features” over the coming months, it said. TikTok, which reaches 100 million U.S. users a month, said it was always looking for new ways to connect brands with its users.

 

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