among creators at this year's VidCon — the digital video conference attended by video creators, industry leaders, and entrepreneurs — while attendees reported being underwhelmed by YouTube's presence, per BuzzFeed News.
That spirit carries over to fan preceptions of creator authenticity and accessibility compared with YouTube stars, who've gotten"too famous" to run around a convention like VidCon with the general public. Despite sponsoring VidCon, YouTube tends not to send its biggest, most exciting stars to represent the platform because those personalities can be less predictable and brand-safe. By comparison, TikTokers were described as extremely young, authentic, and diverse — and it likely isn't worried about brand safety to the degree YouTube is.
But, even though TikTok doesn't yet have ads, TikTokers can still partner with brands on sponsorship deals, and ad inventory is likely coming soon. For example Andrea Okeke, who goes by DreaKnowsBest on TikTok and boasts 3 million followers, recentlywith Chipotle, helping the chain to gain some followers and, more importantly, successfully activate a TikTok viral challenge.
tiktok_us TiktokInd is almost got banned in India for sharing soft porn and it nearing its time to be banned again for allowing racist and polarising content shared in India...
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