Startup Fanbytes pays hundreds of influencers to help new songs from giants like Universal and Warner go viral on TikTok, the short-form video app teens love

allows its users share short-form videos of themselves lip-syncing and dancing to popular music or video clips.

24-year-old Fanbytes CEO, Timothy Armoo, said his startup employs around 30 millennials, who use their understanding of social-media trends to build creative campaigns for brands on platforms like TikTok, Snapchat, and Instagram, with the goal of getting them to go viral. On TikTok, these campaigns often take the form of"challenges," where users respond to videos under a specific hashtag, by creating their own version. Some of these custom challenges have landed on TikTok's trending page and garnered millions of views, Armoo said.Fanbytes created the #canttakeitfromme challenge for the artist management group mTheory to promote the electronic dance trio Major Lazer's latest song,"Can't Take It From Me.

The campaign challenged TikTok users to create a video of themselves playing a sport and stealing the ball from their opponent on the verse,"can't take it from me." It landed on TikTok's trending page, with over 5,000 submitted videos and generated 6.2 million hashtag views, according to Fanbytes."Let's be honest, we are all on social media to show off," Armoo told Business Insider.

Fanbytes uses a scoring system to determine how much individual influencers will be paid for a campaign. The score, created by Fanbytes cofounder Ambrose Cooke, takes into account the amount of fans a creator has, their most recent average engagement, and their live stream engagement.

Source: News Formal (newsformal.com)

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