TikTok ban worries Texas influencers and big businesses alike

The clock is ticking on TikTok. The official position in Washington is that Chinese -based ByteDance, the social media platform’s owner, represents a dual threat to American security because of data privacy concerns and the propagandistic potential of the platform. In response, Congress passed a law that was signed April 24 by President Biden requiring a sale of the American side of the business to a non- Chinese owner by Jan. 19. Failing that, Bytedance ’s popular app will be blocked in the U.S.

Taylor: The business of social media influencing — How Ryane Roy makes $8,000 a month on TikTok To an extent largely invisible to old people, TikTok is the culturally dominant force of our times. So how this plays out will be interesting. But it’s creating uncertainty for businesses and content creators that rely on TikTok. Here’s why.

Taylor: Austin-area teen is making a ton of ‘gross’ profit Wilson, who manages Roy, Lewis, another Texas-based influencer named Leigha Rose Sanderson and a stable of other creators, has also had to adjust. “For us, our agency is adapting to the reality” of a potential TikTok ban, he says. “We encourage our influencers to be more active on Instagram Reels and YouTube Shorts. We don’t know if the ban will become real, but we have a Plan B.

Taylor: In Supreme Court case over Texas social media law, who's trying to protect free speech? So it's possible powerful forces may save TikTok via lawsuit or political pressure. On the other hand, powerful companies like Meta , Snap , and Alphabet would be logical beneficiaries of the ban and might be happy to see it knocked out to their platforms’ benefit.

Source: News Formal (newsformal.com)

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