Back in 2011, few cannabis investors were expecting the sector to mature into a $12 billion industry in just eight years.
‘Being a woman this business is like being left-handed in a right-handed world.’ Cassandra Farrington For Farrington, the tipping point in her development as an entrepreneur came when the company went from having 15 employees to 30, and then in 2018, from 30 to 60. It expects to be close to 100 by year-end.
Farrington views herself as a media and a cannabis executive and concedes that as a woman she faces certain challenges. “Being a woman this business is like being left-handed in a right-handed world,” she said.Still, the industry is sufficiently open to women that they now account for 37% of cannabis business executives, according to Eli McVey, research editor at MjBizDaily, who says that is more than can be found in businesses in the traditional economy.
Don’t miss: People of color are reclaiming their place in a cannabis industry ‘built on the backs of people from marginalized communities’
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