No expense nor detail was spared on this wildly expansive project
The new Rosewood hotel in São Paulo hopes to embody the spirit of the eclectic and emerging city—and advance it.
in São Paulo, according to Managing Director Edouard Grosmangin. The property hopes to embody the spirit of the eclectic and emerging city—and advance it. So no expense nor detail was spared on this wildly expansive project in Cidade Matarazzo, helmed by entrepreneur and former Balmain investor Alexander Allard.
A former maternity ward established in the early 20th century—which had fallen into disrepair since closing in early 1990s—was put in the hands of artistic director Philippe Starck. He tapped 57 local artists to make the walls, rooms, floors, and even elevators their canvas: In the lobby is a rug covered in swirling dragonflies, meant to be a commentary on Brazilian politics (the swarm is a nod to the country’s “plague” of corruption, yet the dragonfly itself is a symbol of hope). A lift is adorned with illustrations of native flora, while a hallway is covered in colorful geometric murals by Brazilian street artist Caligrapixo. World-renowned artist Vik Muniz did the stained glass windows of Saint Lucia in the on-site chapel, which was first built in 1922. Virgilio Neto, known forRead more: Vogue Magazine »
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new Rosewood hotel in São Paulo, according to Managing Director Edouard Grosmangin.“Part of the aim was to get away from the feeling that you’re on a plane,” Greig Jolly, an associate at Winch who worked on what the company calls its Sky Residence, told Robb Report .Updated 19th January 2022 Courtesy of Groot Hospitality, design by Rockwell Group Written by Nick Remsen, CNN Pharrell Williams has announced a new lifestyle and design-forward project with Miami-based hospitality and nightlife entrepreneur David Grutman: Somewhere Else, a new resort that will be part of Atlantis Paradise Island, the world-famous Bahamas destination known for its coral-pink towers and marine attractions.January 19, 2022 In 1972, F.
The property hopes to embody the spirit of the eclectic and emerging city—and advance it. So no expense nor detail was spared on this wildly expansive project in Cidade Matarazzo, helmed by entrepreneur and former Balmain investor Alexander Allard.” The first job was to create a sense of space, which the company did by eliminating bulkheads and dividers wherever possible. A former maternity ward established in the early 20th century—which had fallen into disrepair since closing in early 1990s—was put in the hands of artistic director Philippe Starck."Often, when talking about tropical aesthetics, there's this harkening back to another time," Williams said. He tapped 57 local artists to make the walls, rooms, floors, and even elevators their canvas: In the lobby is a rug covered in swirling dragonflies, meant to be a commentary on Brazilian politics (the swarm is a nod to the country’s “plague” of corruption, yet the dragonfly itself is a symbol of hope). “We used a lot of sliding doors, which can be left open, and transparent screens. A lift is adorned with illustrations of native flora, while a hallway is covered in colorful geometric murals by Brazilian street artist Caligrapixo. Limited to just 750 examples, the model is based on a 911 Targa 4 GTS and features an all-black exterior and classic Sport-Tex seat center panels.
World-renowned artist Vik Muniz did the stained glass windows of Saint Lucia in the on-site chapel, which was first built in 1922.” The light-colored, open-plan layout is more like a yacht than a private jet." Pharrell Williams and nightlife entrepreneur David Grutman have unveiled plans for a new design-forward resort. Virgilio Neto, known for his intricate drawings , scrawled all over the rooftop foyer, telling imagined stories about the historical Brazilian billionaire Count Matarazzo. Even the champagne glasses are works of art, etched with Jean Cocteau sketches from Allard’s private collection. “The screening on the windows helps get away from the feeling you’re on a plane,” Jolly says. Overall, the hotel has a gobsmacking 450 pieces of artwork ingrained into its very being." Somewhere Else will be anchored by a flamingo pink-trimmed building which, until now, has been known as The Beach. “What is really interesting and fascinating in Brazil is the bursts of joy, the enthusiasm," says Starck.” To realize the “calm, clean” part of the initial request, the team used a lot of natural materials, warm tones and relaxed furnishings. Read Also: Morgan Celebrates 60th Anniversary Of Le Mans Class Win With Special Edition Plus Four Available at European dealerships in April, the new limited edition sports car will cost €185,606 ($210,372 USD at current exchange rates).
"There is an extraordinary mass of creativity, a tremendous creative impulsion there.” A guest room hallway by Brazilian muralist Ananda Nahu. “There are root colors but it’s more about the textures than colors. As it happens, he designed the Fontainebleau Hotel in Miami Beach, home to the Grutman-owned nightclub LIV (there's a noteworthy circularity in this resort for Williams, too: he grew up in a housing project of the same name. Photo: Courtesy of Rosewood Hotels and Resorts There is no overarching design period style at the Rosewood. That aforementioned foyer, for example, has pink and green floral-print couches, while one of its restaurants, Blaise, is decorated to resemble a log cabin in the Brazilian countryside. Courtesy Winch Design The muted tones are offset by what Jolly calls “pattern details,” including raised stitching and a circle motif that’s seen in everything from the entrance rotunda to the wall hangings, carpets, furniture and even arrangement of the seating areas. Yet, it does have a cohesiveness: each space is meant to be an ode to the city and its rich past, present, and future. Pharrell Williams and David Grutman launched The Goodtime Hotel in Miami April 2021. The restored car, a 911 S 2.
“The artists were part of the creation, construction and the renovation. The end result is a spacious, residential-like cabin unlike any other in the air. They haven't been added after the project. Nothing would be without them,” says Grosmangin. Related Stories. Warm-weather resorts also often have ample natural elements, but they're usually very controlled. Then there’s the property’s pièce de resistance: the Mata Atlantica Tower by Pritzker Prize winner Jean Nouvel. Allard and Nouvel dreamt up, and then created, a vertical garden adorned with over 250 trees. Porsche Design lettering can be seen on the outside while the roll bar and side stripes have been finished in Platinum satin .
It took them six years to narrow down what leafy species, exactly, should grace the building's exterior: they tested them to make sure they could withstand whipping wind and São Paulo’s torrential rain storms. Considering Williams and Grutman's friend group, which includes the artists JR and Speto, it's an interesting prospect to consider. It will be a while before the trees and plants are fully grown, yet, already, it feels like an architectural marvel, mixing modern and biophilic design. Step atop a rooftop in other parts of the city, and Mata Atlantica is instantly recognizable in the skyline. The Blaise dining room, which includes wooden walls accented with green stones, made of glass created through the technique of polishing Brazilian volcanic stones. Williams and Grutman will maintain 100% ownership of Somewhere Else's intellectual property and have been given carte blanche on how to execute it. Photo: Courtesy of Rosewood Hotels and Resorts There are six hospitality concepts at the Rosewood São Paulo—including Taraz, by two-Michelin starred chef and Brazilian television personality Felipe Bronze, which overlooks a calming courtyard of olive trees. A special collection of sunglasses is also planned.
(Eat here for a luxurious, lounging lunch of South American cuisine like pineapple and pork tacos and all sorts of ceviche.) Yet it’s the Brazilian jazz bar Rabo di Galo that will likely create the most buzz for the hotel.) "We're really going for an emphasis on the outdoors, and experiences that you can have on the grounds of the property, whether in a fun-filled sense or in finding a quiet corner to relax," he continued. Featuring live music every night and a distinctive cocktail list—one drink, for example, comes with quail eggs instead of olives—it also has a spectacular ambiance: artist Rodrigo de Azevedo Saad, known better by his nickname, Cabelo, spent over 68 hours hand-drawing constellation-like patterns on the ceiling, giving the whole room an “under-the-psychedelic-stars” feeling. The rooms are adorned with wood walls, crisp white linens, and pops of color: some suites, for example, have a lime green serpentine couch, whereas others have rugs swirling with Amazonian-like jade, sage, and brown carpet. Playful accents, like guitars, maracas, and Brazilian poetry books by Carlos Drummond de Andrade, abound. In fact, according to Sullivan, the resort's team is reconsidering what"luxury" really means today. PHOTO GALLERY.
As Radha Arora, President of Rosewood Hotels and Resorts puts it, “Brazil’s rich heritage influences every aspect” of the hotel. There are no single-use plastics at the Rosewood, and everything from the food to the furniture comes from locally sourced and upcycled materials. They hope to rely on 100 percent renewable energy–helped, in part, by their on-site solar panels, by the end of the year. Both of these guys are so well-versed in design, but between David's ability to create high-energy and memorable places and Pharrell's focus on wellness and mindfulness, it's a perfect balance. “We want to—at the very least—leave this place in the same condition that we found it, if not improve it,” says Grosmangin. A suite at the Rosewood São Paulo.
On the Saturday night of opening weekend, the Rosewood São Paulo is already packed. Search. Visitors and Paulistanos are spread out through the jungle-like garden, sipping on “Matildas” (a Brazilian version of the aperol spritz), while others head to Rabo di Galo to sway along to songs best described as a jazz-samba mix. Others gawk at the expansive book store—which has tomes on everything from Helmut Newton photographs, to Calatrava architecture, to fruits of Amazonia—while others wander the lobby, gazing upon an exhibit of Indigenous artwork. Art and culture indeed. Vogue .