This New São Paulo Hotel Is a Design Marvel

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No expense nor detail was spared on this wildly expansive project

in São Paulo, according to Managing Director Edouard Grosmangin. The property hopes to embody the spirit of the eclectic and emerging city—and advance it. So no expense nor detail was spared on this wildly expansive project in Cidade Matarazzo, helmed by entrepreneur and former Balmain investor Alexander Allard.

There is no overarching design period style at the Rosewood. That aforementioned foyer, for example, has pink and green floral-print couches, while one of its restaurants, Blaise, is decorated to resemble a log cabin in the Brazilian countryside. Yet, ithave a cohesiveness: each space is meant to be an ode to the city and its rich past, present, and future. “The artists were part of the creation, construction and the renovation. They haven't been added after the project.

The Blaise dining room, which includes wooden walls accented with green stones, made of glass created through the technique of polishing Brazilian volcanic stones.There are six hospitality concepts at the Rosewood São Paulo—including Taraz, by two-Michelin starred chef and Brazilian television personality Felipe Bronze, which overlooks a calming courtyard of olive trees. Yet it’s the Brazilian jazz bar Rabo di Galo that will likely create the most buzz for the hotel.

 

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