What qualities are the most important for a modern, progressive woman to possess? On Thursday, Mars provided its customers with an exciting new answer: her shoes, of course. Alongsideof its “global commitment to creating a world where everyone feels they belong,” the candy company behind M&M’s rolled out a redesign of their beloved mascots.
Preparing their “lentils” for a “more dynamic, progressive world,” the characters are now being spotlighted for their “personalities, rather than their gender.” Apparently, that translates to gifting each with a fresh set of new kicks. Green is swapping her white, heeled go-go boots for a “cool, laid-back pair of sneakers,” according to Mars, while Brown will sport kitten heels instead of stilettos.
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