With the COVID-19 pandemic forcing schools in many parts of the United States to hold classes online, parents have turned to playsets and games to keep children’s boredom at bay, boosting toy sales at retailers such as Walmart Inc and Target Corp.
According to research firm NPD, demand is expected to increase as wealthy families with excess of money to spend due to canceled vacations splurge on toys during the holiday season. “We cannot be certain we will fully meet the surge in consumer demand,” Kreiz said on a call with analysts. Mattel posted net sales of $1.63 billion in the quarter ended Sept. 30, beating analysts’ estimates of $1.46 billion, according to IBES data from Refinitiv.
kuku27 Pandemic benefits Mattel toys
God damn right. Nothing more American than defeating a pandemic not by listening to science, but by engaging in rampant consumerism.
How was this a surprise
Barbie is also a very “woke” collection of voices and I’ve seen an increase in black supporters after a specific broadcast they did on white privilege (in basic kid terms)
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